Travel Behaviour - The Path to Purchase
The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other times it can be a complex and convoluted path, that takes place over days, weeks or even months before the prospect converts.
Travel booking behaviour, can be more complex than the average online sale of a book or item of clothing. Naturally, the bigger the price tag, the more time a person will need to research and reflect on the purchase before committing to parting with their money, as is true with booking a hotel stay.
