It’s a fact that many hotels and hospitality businesses don’t have a marketing plan. So if you’re looking to create one for the first time you are certainly not on your own.
As our name suggests, supporting you to adapt what you do, who you communicate to, how you do it, and when is to central to our reason for being in business. The best place to start is to develop a roadmap to successfully market your business – this is the role of the marketing plan.
Business owners feel inefficient and frustrated when they are in a position of shifting from one marketing idea to another, hoping it will be the silver bullet. And when it’s not, and the results that were anticipated don’t come, their confidence in marketing or the process doesn’t work.
By noticing the need to establish a solid marketing plan, you can change the way you have been doing things and adapt to a marketing culture of proper planning, staying positive while you work towards your goals in both the short and long term.
Our process includes developing a marketing strategy and plan for your company and then implementing it over a 12-month period. Afterall, there is no point in having a strategy if you are not going to do anything with it!