MARKETING PLANS

It’s a fact that many hotels and hospitality businesses don’t have a marketing plan. So if you’re looking to create one for the first time you are certainly not on your own.

As our name suggests, supporting you to adapt what you do, who you communicate to, how you do it, and when is to central to our reason for being in business. The best place to start is to develop a roadmap to successfully market your business – this is the role of the marketing plan.

Business owners feel inefficient and frustrated when they are in a position of shifting from one marketing idea to another, hoping it will be the silver bullet. And when it’s not, and the results that were anticipated don’t come, their confidence in marketing or the process doesn’t work.

By noticing the need to establish a solid marketing plan, you can change the way you have been doing things and adapt to a marketing culture of proper planning, staying positive while you work towards your goals in both the short and long term.

Our process includes developing a marketing strategy and plan for your company and then implementing it over a 12-month period. Afterall, there is no point in having a strategy if you are not going to do anything with it!

WHAT DOES IT INVOLVE?

Creating a marketing plan is a highly specialised business process – and we are experts at creating them.

They involve detailed analysis of your business, your

market and your competition. 

Our marketing planning process typically involves:

  • A half-day marketing planning workshop with key staff and stakeholders.

  • Customer research including in-depth interviews with your key customers.

  • Market research of your industry, market and your competition.

  • Review of your brand and its position within the market.

  • Review of your target markets and ideal customer profiles.

  • Identification of value drivers that influence customers to spend money in your market.

  • Establishment of achievable marketing goals/ objectives.

  • Identifying marketing strategies, programs and tactics to meet your objectives.

  • Recommendation of a marketing budget.

  • Detailed action plan with key steps to implement your plan.

  • Presentation of the marketing plan.

Marketing Plan includes:

  • Target marketing and developing key messages.

  • Developing campaigns to build awareness and demand.

  • Marketing tactics such as video testimonials, LinkedIn strategy, online PR.

  • Researching key events and networking opportunities.

  • Manage the creative process, e.g. new marketing collateral, website, graphic design.

  • Business development process and recommended sales tools.

  • Managing distribution of content through various online channels.

  • Activity calendar and budget.

  • Reporting and measurement of tools.

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