So you might be wondering what sets us apart from a marketing agency?
A marketing agency (full-service or specialised in advertising, design, digital etc) has a particular skill set or suite of services, as such the temptation will always be to promote that particular skill set as the relevant solution to your marketing requirements.
As your marketing manager, we work for you. Our sole objective is to understand your business goals, align your marketing strategy to those goals and search for the best means of implementing that strategy. Our culture of being adaptable to work with various business structure is what makes us unique.
In our role as your Marketing Manager we will:
Reference your Marketing Plan to identify your specific marketing requirements such as;
Which markets to explore
Inbound lead targets
Outbound and inbound marketing activity types and levels
Search for the best means of accomplishing the objectives laid out in that plan
Source and work with whichever 3rd party tools and organisations are required to execute campaigns on your behalf
Manage all internal and
external relationships necessary to effecting agreed marketing outcomes
Be the organisation Thought Leader on marketing, branding and market place positioning
Report to the board and management on progress
towards fulfilling the objectives
of the Marketing Plan
We can work as your complete marketing management solution, work as a senior/ director of marketing with some of your own less experienced team, or work as a specialist with an existing internal team or alongside agencies.
The current business environment is both dynamic and rapidly changing. Our goal is to be fluid in how we work with your company, to adapt to a range of business structures from owner operators to larger organisation.