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The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other times it can be a complex and convoluted path, that takes place over days, weeks or even months before the...

July 4, 2017

Many of the hotels that we work with know that they need to be doing more with Google Analytics. But it can be hard to find relevant guides that only tell you what you need to know. That's why we've put together our Hotelier's Guide, which is full of tips and tricks fo...

May 10, 2017

And one topic we’ve been hearing about for the last couple of years concerns the limitations of the traditional internet booking engine, or IBE, particularly the issue of booking abandonment. It seems that while most hoteliers know that booking engines have had a treme...

April 26, 2017

How are independent hotels using booking and distribution technology to achieve their business goals?

Even on opposite sides of the world, hotels have the same basic business goals to optimise distribution, drive bookings, and create a healthy revenue stream.

The avenue...

April 26, 2017

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with...

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Metasearch: the wining approach to direct bookings

April 26, 2017

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