Adapt Marketing specializes in providing simple and effective marketing solutions for the travel and hospitality industry. Our standard is to provide quantifiable results, strategies driven by direct revenue and exceptional customer service and support.

The Adapt Marketing team have years of marketing and sales experience under our belt. We are strategic yet hands-on and practical, so we can assist in developing the strategy that ties into your overall business plan, right through to executing marketing plans or projects and analysing the results.


At Adapt Marketing Sydney, we provide outsourced marketing management and expertise to build hotel and other hospitality businesses for the long term. Whether you have been operating for a long time or you’re a start-up, we work as an extension of your team to adapt your marketing strategy to your company goals.

And we give you the tools and support to turn this into action, to successfully execute your marketing strategy.

We provide the expertise to help you grow your business in the short and long term in the following ways;

  • Provide strategic marketing direction and plans for project, review of supplier, implementation of marketing systems and software

  • Build your marketing strategy through advice and consultancy
  • Develop measurable marketing plans with an annual calendar of activities  
  • Implement your marketing plan with our team of experts or manage the plan using both our people/ resources and yours
  • Offer marketing services that span communications, creative and design, digital marketing and websites
  • Create marketing programs and tactical campaigns to address need periods or new segments

Our approach at Adapt Marketing is to become a member of your decision-making team to provide practical solutions that will quickly impact marketing results and business efficiency.

We work with you to establish:

  • Proven methods – what has worked in the past? What hasn’t

  • Current methods – What is working now? What isn’t working now?

  • New methods - Which new tactics/ channels/ segments do I need to work on to reach my goals


You may already have some marketing people in your team that require strategic direction, or you may need access to an experienced marketer (not necessarily full-time) or for a project or start-up.

Regardless of your current team, suppliers, or specialised agency arrangements we are adaptable in how we work with your business to drive its growth – it’s at the cornerstone of what we do.



Define your target audience


Pick goals you can measure


Decide which tactics to use


Plan budget for each tactic


Decide metrics to measure goals

Working with your business to develop actionable, measurable marketing programs that get results from your target customers. 

Whether you are a small hospitality operation, a boutique hotel, a large independent or a chain, we can tailor a marketing or creative solution to fit your business.


You might have been operating your business for many years, recently acquired a brand or business or be in the start-up phase – in all of these situations was have marketing specialists to work with you.

People we work with:​​

  • Hotel and Hospitality Business Owners/ Directors

  • Investors in Hotel and Hospitality

  • Business Operators and managers

  • Directors of Sales and Marketing

  • Hospitality Management Consultants

  • Vendors

  • Service and Technology partners

Julie McKinnon
Director & Strategic Advisor

Marketing Consultant with extensive management and advisory experience gained through 15 years in Sales and Marketing roles in the Hotel, Restaurant and Events industry. Passionate about successfully launching new or re-structured businesses, she has been personally involved in launching many new brands, campaigns and programs into the marketplace. Julie’s marketing expertise is complimented with an operational background in food and beverage and events.

Tanya Kirby
Design & Marketing Specialist

Design and marketing specialist with expertise in graphic design, enhanced by her extensive experience in broader senior marketing roles in the Hospitality and Tourism industry. Tanya has both the technical and strategic skills to craft and implement authentic, creative and impactful plans and content that resonates with your audience to support purpose-driven business goals.